We are REBORN, an Integrated Creative Agency.

It's our calling to redefine the ways brands connect with people, and to ignite moments of meaning. We expect everything we do to be ingenious, insight-led, and polished to perfection. No matter what channel, media or technology we use, we create work that inspires.

We consider ourselves ‘Boutique Giants’. Boutique in our service. Giants in the work we produce.

Tell me more

Case Studies

We love wrestling with ideas, whittling them into shape, polishing them to perfection, and sending them out into the world. Here are a few little darlings we’ve unleashed lately.

View all case studies

About us

Who we are Future Thinkers REBORN Standards


Boutique in our service.
Giants in the work we produce.

We love creating work that’s provocative, ignites meaning and surprises people (in a good way).

Of course, we also love delivering the results our clients want. And we’ve learned that the best way to do this is by being bold, honest and imaginative.

While we're known for our digital smarts, there’s more to REBORN than that. We’re inventors, creators and storytellers. We're obsessed with craft and polish things until they shine. Above all we're interested in people. Everything we do is based on human insights – we want to create work that moves people.

Strategy, creative and technology are key parts of what we do. But we also have our own media arm, and an invention arm that lets us make up our own rules for technology. We’re a team of future thinkers and crazy diamonds, and we have big ambitions. Together, we have the power to create brilliance.

Based in Sydney and Melbourne and a team of 40, we operate on a national scale. These days our ideas are getting international acclaim and being expanded into global markets. We work with the likes of Colgate, L’Oréal Paris, Peroni, Lion, Comvita, Deakin University, Fujifilm, Midori, and Target. But really, we've only just begun.

"The best way to predict the future is to invent it"

That means we're restless. Hungry. Always asking questions (usually the difficult ones other people aren't asking).

We're squinting at the horizon, waiting for the next speck of potential to appear.

Why? Because Future Thinkers have a burning desire to be the first with things.

To play you that mind-blowing album, or show you that incredible picture, or take you to that little secret hole-in the-wall place for the very first time.

To see your eyes open wide and your face light up. Future Thinkers are the authors of new experiences.

We run on technology, ideas, imagination, adrenalin, ambition. We create things. Mash them up. Hash them out. Take risks. Lose sleep over it. We have mad dreams and failed experiments and moments of sheer genius.

The distilled product of this science? Magic.

The story starts here.

At REBORN, we are inventors and creators, but above all we’re storytellers. It’s our calling to create memorable moments of meaning.

We're boutique giants.

Boutique in our relationships; giants in the provocative ideas we craft.

Hunger is good.

We wake up curious and determined to be better every day.

Work hard, play hard.

It doesn’t feel like work because we love what we do. We celebrate every win no matter how big or small.

Egos are left at the door.

We celebrate difference. We’re humble and honest. We encourage each other and we’ve achieved what we have through our passion for the work.

Good mates collaborate.

Everybody was the new kid once. Make sure your voice is heard.

Keep the bar high.

We expect our work to measure up against the best in the world, not just the neighbourhood.

Polish matters.

It’s the mark of perfection in everything we do.

Build true relationships.

We consider ourselves an extension of our clients. Together we have the power to create brilliance.

Be unafraid of change. Seek it out every day.

We’re not precious, we never stand still and we strive for excellence in all that we do.

Nothing is more important than the idea.

Dare your imagination to walk the wildest way.

Welcome the future with open arms.

We’re not sure what it holds, but we’re ready to help our clients make the most of it.

Dream big.

Aspire to great things. We can help decide what happens next. After all, we’re Future Thinkers.

Our Clients

Some of the fine folks we’ve been lucky enough to be working with.

  • MILO
  • Dairy Farmers
  • Hyundai
  • Target
  • Queensland
  • Fujifilm
  • Peroni
  • Colgate
  • Petit Miam
  • Comvita
  • Domain
  • CareSuper
  • Global Cloud Xchange
  • King Island Dairy
  • South Cape
  • Midori
  • Deakin University
  • Optifast
  • Lion
  • Daily Juice
  • Boehringer
  • Dyson
  • Breville
  • Hachette
  • LOreal Paris
  • NBN
  • Tourism Ireland
  • Victor Chang
  • Wacom
  • BIG M
  • Bravura
  • Sard Wonder
  • Cuddly
  • Toni & Guy
  • France
  • Manicare
  • Kakao
  • Fujifilm Instax
  • Roads and Maritime Services
  • Biotherm Homme

Meet some of the team

Say hello to some of our crazy (and crazy-talented) people. We’re a colourful bunch, and REBORN wouldn’t be here without them.



Founder & Director



Founder & Director



Creative Director



Head of Production



Head of Strategy



Creative Technologist

John Paul

John Paul

Head of Content



Account Director



Account Director



UX/Senior Project Manager



Content Strategist



Lead Developer



Senior Designer



UX/Senior Designer






Account Manager






Content & Community Manager



Project Manager



Finance Manager



Copywriter & Content Coordinator



Resourcing & Office Manager






Motion Graphics Designer



Junior Designer

Meet more...

Latest News

Here’s what’s been going on in our world lately.

  • New Clients


    It's been an interesting journey these past few months with lots happening at the agency! We've been making inroads into new projects and super pleased to add some great brands like Domain, King Island Dairy, South Cape, CareSuper and Global Cloud Xchange (part of the Reliance Group) to our client portfolio.

    Read More
  • Charlotte


    Charlotte is everyone's strategist, whether they like it or not. She has been sharing her insights for almost three years now, predominately on people's choice of lunch.

    Read More
  • MILO

    Sport is a great teacher

    We are thrilled to put the spotlight on Aussie mums in a series of branded video content for MILO following our appointment as lead Digital Agency this year.

    Read More
  • Transmedia Storytelling

    Psst... has your campaign engaged in transmedia storytelling?

    Gual Barwell, REBORN's Head of Strategy recently spoke at AD:Tech, Sydney. He deep dived into transmedia storytelling and highlighted 7 compelling reasons on why it is a force to reckon with!

    Read More
  • Toni&Guy

    Toni & Guy

    Renowned globally for pushing the boundaries in the world of hairdressing, Toni & Guy approached REBORN with the task of developing a new brand presence for them online. The work is in the pipeline so stay tuned for a future update.

  • Dyson

    We're excited to be working
    with Dyson

    Amidst a busy month of exciting new projects, REBORN has been especially pleased with the opportunity to work with Dyson. A brand that needs no introduction, REBORN will be working with Dyson Australia on a new campaign website which is set to launch very soon. More information to come.

  • How to reach mum in 2014

    How to reach mum in 2014

    REBORN have partnered with our client Lion Co and online mothers forum Mouths of Mums to uncover how brands can better use technology to connect with Mums in 2014.

    Read More
  • Peroni Passagio


    REBORN & Peroni, the exclusive beer of Sydney Mercedes-Benz Fashion Festival, launched 'Passaggio' - a unique installation which captured the true style of the Peroni brand.

    Read More
  • REBORN featured at SXSW


    We were excited about receiving an email from Google and their agency from Los Angeles just prior to SXSW, the world's biggest music, film and interactive conference, really the holy grail and an annual pilgrimage for the digitally inclined. The news – they wanted to feature our campaign for Breville as part of Google's exclusive Art, Copy & Code initiative showcasing the best work from around the world.

    Read More
  • LION appoint REBORN

    LION appoint REBORN
    to digital panel.

    REBORN are pleased to announce that we were recently appointed to the LION Drinks & Dairy roster! We have started working on projects for Yoplait, Big M and Dairy Farmers. Great brands, great client and we are excited about our partnership with them.

Recognised By

REBORN has been recognised globally at the following awards and initiatives.

  • BRW Fast 100 2013
  • BRW Fast Starters 2012
  • BRW Fast Starters 2012
  • MADC
  • FWA
  • W3
  • IAB
  • Arduino
  • Campaign Asia Pacific
  • Hack a Day
  • Creative Sandbox
  • PSFK
  • Creativity
  • Adverblog
  • Art, Copy & Code
  • SXSW
  • Contagious
  • Spike Asia
  • The Webby Awards
  • Digital Buzz Blog

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