EMPORIA ARE A BRAND TRADITIONALLY KNOWN FOR THEIR HIGH QUALITY TOILET TISSUE PRODUCTS.
HOW DO WE CREATE INTEREST IN EMPORIA’S NEWEST PRODUCT TO THE MARKET, MAXIMA 4-PLY PAPER TOWELS?
client
Emporia Maxima
project
Emporia Maxima
client
Emporia Maxima
project
Emporia Maxima
People already understand what paper towels are used for, our audience simply want to see a paper towel that works.
We created a highly entertaining and memorable campaign to demonstrate the superior absorbency power of Maxima, making our audience smile when they spy it on the shelf.
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