Hachette is one of the world’s largest publishers. They produce high quality fiction and non-fiction for both adults and kids, covering genres such as self-help, memoirs, travel, history, pop culture, Australiana, lifestyle and sport.
We were asked to come on board to create a brand video to showcase the Hachette brand – a piece that would show both Hachette's prowess in the publishing industry, and the passion they feel for the books themselves. The finished product would premiere at Hachette's annual sales conference, but it would need to live beyond that as a general promotional piece too.
Books are emotional. They make us laugh and cry, they surprise us, and they leave us hungry for more. We wanted to make a video that tapped into these feelings; something that showed the power books have to affect us.
Our video placed a selection of Hachette books together in a domino formation. Then, in one powerful manoeuvre, the domino effect was triggered – and the camera chased the books as each one cascaded into the next.
The books were arranged in a specific sequence, along with real objects that related to each title or genre, and a rich, layered soundtrack designed to match. This meant the viewers were swept up and taken on a carefully planned, immersive journey of Hachette’s world, from the nail biting suspense of thrillers to colour and fun of kids’ classics.
The line that summed it all up? 'Stories that move you'.
We love wrestling with ideas, whittling them into shape, polishing them to perfection, and sending them out into the world. Here are a few little darlings we’ve unleashed lately.
Reborn Group Pty Limited (Reborn, we, our and us) (46-52 Meagher Street, Chippendale NSW Australia 2008) is bound by the Australian Privacy Principles ("APPs") and adheres to these principles.
The personal information we collect from you will be used for the purpose of forwarding to you our newsletters, offering you additional information and promotions from us from time to time, and responding to your questions and comments submitted to us through the online newsletter subscription form or if you email us ("this purpose"). If you do not provide the requested personal information to us, we may not be able to respond to your questions and comments. You may use a pseudonym when dealing with us, however, if you do so, we may not be able to fully or effectively respond to your questions or comments.